Liorgio Ilanan in his studio, gesturing toward a floating screen

HomeWork

Work

Four accounts I run or have run, with the numbers behind each one.

Featured work

Real accounts, real numbers.

Results come from each platform’s own insights, with the date range shown, and screenshots are kept as they were captured.

CurrentFacebookFood & drink

Friesta

Social Media Manager · House Cut French Fries

Short Taglish Reels built on everyday moments at the stall: regular customers, free-fries promos, and posts that ask people to tag a friend. I have run the page since its first post.

  • Plan, edit and post Reels and captions
  • Write prompts that pull comments and tags
  • Engage with comments and messages
  • Boost selected Reels and read the insights
6.5Mviews
3.8Mviewers
146Kcontent interactions
54Kpage followers

Meta Business Suite · Facebook · Apr 17 – Oct 31, 2026. 6.15M of the 6.5M views were organic.

Read the case study Visit Friesta on Facebook See the top Reels See the post designs
88.6%of views came from the For You feed
CurrentTikTok · @friestaph

Friesta on TikTok

Social Media Manager · @friestaph

The same POV-style stories, cut for TikTok. Nearly nine in ten views came from the For You feed, which means most people found Friesta through the algorithm, not through the profile.

  • Write POV hooks and on-screen text for each video
  • Post, and pin the strongest videos to the profile
  • Engage with comments
  • Track views, viewers and followers in TikTok Studio
1.1Mpost views, up 184.6%
580Kviewers, 352K new
38.2Klikes
+5.1Knet new followers

TikTok Studio · Oct 3 – Oct 30, 2026. Total followers: 28,300. Profile likes: 144.4K.

Read the case study Visit @friestaph on TikTok
9 months · 2024–2025Gaming community

DDTank Haven

Community Manager · Discord, Facebook, Instagram, YouTube

I ran the community for a DDTank game server across four platforms, with Discord as its home base.

  • Designed the Discord layout: news, events, rewards, and separate English and Russian chats
  • Set up reaction roles and a custom bot using MEE6
  • Organized community events and giveaways
  • Edited Shorts and Reels in CapCut and designed post graphics
111.6KFacebook views
20.2Kreach
98%of views from non-followers

Meta Business Suite · Facebook · May 15 – Jun 11, 2025.

Read the case study See the community work
Archived4+ yearsRetail · Las Piñas

Newborn Vape Lounge

Social Media Manager · Las Piñas

I managed the shop’s social media for more than four years: content creation, customer conversations, and its day-to-day online presence.

  • Designed product, price and advisory graphics
  • Answered customer inquiries in Messenger
  • Kept age and health warnings on product posts
16.8Kconversations started
97.6%response rate
15mresponse time
1.5Korders created

Meta Business Suite · Messaging · Jul 1, 2022 – Jul 1, 2024. Age-restricted products, shown as past work.

Read the case study