Friesta case study | Liorgio Ilanan

Meta Business Suite insights for Friesta showing 6.5 million views

CurrentFacebookFood & drink

Friesta

Social Media Manager · House Cut French Fries

Short Taglish Reels built on everyday moments at the stall: regular customers, free-fries promos, and posts that ask people to tag a friend. I have run the page since its first post.

Plan, edit and post Reels and captions
Write prompts that pull comments and tags
Engage with comments and messages
Boost selected Reels and read the insights

6.5Mviews

3.8Mviewers

146Kcontent interactions

54Kpage followers

Meta Business Suite · Facebook · Apr 17 – Oct 31, 2026. 6.15M of the 6.5M views were organic.

Visit Friesta on Facebook See the top Reels See the post designs

88.6%of views came from the For You feed

CurrentTikTok · @friestaph

Friesta on TikTok

Social Media Manager · @friestaph

The same POV-style stories, cut for TikTok. Nearly nine in ten views came from the For You feed, which means most people found Friesta through the algorithm, not through the profile.

Write POV hooks and on-screen text for each video
Post, and pin the strongest videos to the profile
Engage with comments
Track views, viewers and followers in TikTok Studio

1.1Mpost views, up 184.6%

580Kviewers, 352K new

38.2Klikes

+5.1Knet new followers

TikTok Studio · Oct 3 – Oct 30, 2026. Total followers: 28,300. Profile likes: 144.4K.

Visit @friestaph on TikTok

From the owner

During our check-ins, Liorgio showed me which posts people saved or commented on and what those posts had in common. I appreciated that he used those insights to bring fresh content ideas to our next planning session.

Louei UraneOwner of Friesta